I know Dan Rather has ties to Texas, so there's a chance this small SUV belongs to him.
I would be a little surprised if he'd put his name on his license plate. It doesn't seem like he'd want people honking their horns at him or shouting things about the scandal that ended his network career. OOOH! Or shouting, "What's the frequency, Kenneth?" at him! I think that might make him a little less cranky. I don't really know why I think Dan is an old crank. Maybe it's because he's now on some cable channel most people don't know exists (I'm pretty sure it's not listed among the hundreds of channels I get). If he really is cruising around with this license plate, I'm sad for him. So sad, I kind of want to give Dan a hug. Kind of.
I could be wrong.
In fact, the more I look at this, the more I think maybe it doesn't really say RATHER. Maybe it says RAT HER. Like, "I'm going to rat her out." Don't roll your eyes. It's a possibility.
So is the pronunciation. Maybe it's supposed to be read RATE HER. In that case, the guy driving this is a douchebag. You don't rate girls. That's rude and a sure way to not get ladies to ever want to spend time with you - even the 10s. They'll be worried that you will lower their rating and that will send them on a path of self-destruction (eating disorders, plastic surgery, dating more douchebags, etc.).
And just like that, I've gone from being excited about maybe seeing Dan Rather in the home improvement store (I did not) to wanting to punch the owner of this Kia.