Best Movie Promotion

So, in case you've been in a cave somewhere, The Dark Knight opens this week. Tuesday, they sent out cakes that had a phone number written in icing, and wires hanging out from the side.
One station (not ours) suspected it was a bomb (see our story here).

I guess we don't have sticks up our bums because we got a kick out of it. The work came to a halt in the newsroom when our cake arrived. Here's a little video I took of the event.



I cannot wait for this movie to make it to theaters!!!

BTW... The cake was not as good as I had hoped it would be. It was dried out angel food cake with chocolate icing.